riddlefounded
Another major role of a branch office is to serve as a contact point for customers. In addition to selling a product or service, a branch office, depending on what the company produces, can be used to perform repairs, store goods for on-the-spot transactions (i.e. act as a retail store) and generally serve as a customer support centre.
Furthermore, a branch office is an important element in a company’s market research and business expansion strategy. A branch office may hire local residents to gain insight into the culture and environment of a foreign market, as well as to draw on knowledge of the market itself. The parent company’s home office cannot do this, and would require mediators or consultation with experts on the foreign market. http://www.confiduss.com/en/services/incorporation/structure/branch-office/