@plusone-nick It is a serious project. The name does do the project any favours in these early stages, a portmanteau between plebeian and reddit.
If you are interested in this kind of project but would like to look at something else, please take a look at Galacteek, which has been requested for Cloudron. Galacteek is based on IPFS. (https://ipfs.io )
Also, have a look at Aether: https://getaether.net
And the fledgling Berty: https://berty.tech/
and I suppose Session: https://getsession.org