Hmm I can't agree with that.
For what cloudron offers, the free tier is unusually good. You can get a Synapse (Matrix) server with web client, backup and email server for free. You can host Nextcloud and Gitlab for free on a VPS that costs a few euros a month. You can create unlimited free small Cloudron instances and thus circumvent the app limit. You get the latest updates and can accommodate all users for a small business there. And all for free. Remember the good old times where there was something like premium apps (like Gitlab) which you couldn't use with the free plan?
The biggest barrier in my eyes is the price difference between the annual and monthly plan. If you want to evaluate Cloudron, the free plan is completely sufficient. If you want to use Cloudron privately, it is a big step to opt for the annual plan and the monthly plan is simply too expensive at 30$.
For companies, it is a no brainer to use the business plan because priority support is very important at this point. 60$ for this is justified.
I have a private (premium) Cloudron and two other instances (also premium) for small companys (sales of less than 500,000€ per year) I'm involved at. If I did not get the opportunity to use a voucher for my private Cloudron to get 15$ with the monthly tier, I would perhaps tend to upgrade the hardware for one of the other two Cloudrons and use their plan instead of creating my own instance.
I am also very against a one-time upgrade option. It is basically a very bad idea to host outdated software and link its safe operation to maintenance contracts (aka one time upgrade in this case).
PS: I have been wondering for a while why cloudron is not expanding as a company. Or do I not notice that? Still feels like a 2 person company + accounting and a few free devs.